Free tool
How much should I spend on ads?
Work it out from what one customer is worth to you, not a guess. Takes a minute.
Do customers buy again?
Your safe monthly budget
₦637,500
To win about 100 new customers a month.
- Profit on one order
- ₦8,500
- What a customer is worth over time
- ₦10,625
- Most you should pay to win one
- ₦6,375
- Share of your current sales
- 10.6%
We keep 40% of a customer's value as your profit. If it costs more than ₦6,375 to win a customer, the ads lose money.
Plan a campaign with ₦637,500